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Among the Chamber’s partners who helped bring the new brand to life is Red Deluxe Brand Development, a national branding and advertising firm headquartered in Downtown Memphis.
Founded by Memphis ad veterans Stinson Liles and Martin Wilford in 2002, the firm has grown into a brand, web, and advertising strategy partner for national organizations that include the American Red Cross and Cotton Council International. Red Deluxe recently completed the design for a new website for country music’s Brooks and Dunn, developed an award-winning national radio campaign for Yahoo HotJobs/Scripps, and was selected by the American Lung Association’s Washington, DC, headquarters to assist with a re-brand of the organization.
Here in Memphis, the firm has long-time agency relationships with Baptist Memorial Healthcare, the Memphis Grizzlies, Madison Hotel, and, of course, the Chamber.
“We were excited to be able to pitch in with the Chamber's re-branding project,” Liles says. “We’ve been Chamber members since we started up, and we are big believers in the critical work the Chamber does for Memphis’ economic vitality.”
Red Deluxe Brand Development
120 S. Front St.
Memphis, TN 38103
www.reddeluxe.com
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Running Pony Productions has become the largest video production and post-production company in the Mid-South, producing creative visual material for broadcast, agency, and corporate clients of all sizes.
Running Pony helped develop the concept for animating the Chamber’s M!Power Memphis “Ms”, and created the first 3D designs focusing on various aspects of the city’s economy and culture. From short 3D animations such as those, to 60-minute TV documentaries, Running Pony’s work has been seen across the country.
In addition to providing footage for most of the major broadcast and cable networks, the company has long-standing production partnerships with Memphis clients including Elvis Presley Enterprises, the Memphis Convention and Visitors Bureau, Baptist Memorial Health Care, the University of Memphis, Hilton Hotels, FedEx and others.
Principals Jonathan Epstein and Rod Starns are big supporters of all things Memphis and the Greater Memphis Chamber. “We’re thrilled that we were able to help bring the ‘M’ logo to life,” says Epstein. This city has so much to offer, and we’re proud to play a part in spreading that positive message.”
Running Pony Productions
1770 Kirby Parkway, Ste 118
Memphis, TN 38138
www.runningpony.com
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Paradigm Marketing & Creative helped develop animations for the Chamber’s M!Power Memphis “Ms”.
Founded in 1992 by Charles Gaushell while the computer graphics/design, web and interactive industries were in their infancy, Paradigm Marketing & Creative is now a worldwide strategy, creative solution and intelligence driven marketing company for premium brands in the Real Estate, Hospitality, Product, Medical, Aviation, and Leisure sectors.
Paradigm’s unique set of skills blend marketing, branding, technology, graphics, analysis, and design/planning. This skill set has been utilized locally with clients that include OneBeale, The Shops of Saddle Creek, Holiday Deli & Ham, Hilton Corporation, Beale Street Landing, Wright Medical, Smith & Nephew, Presbyterian Day School, and Allen O’Hara to name a few.
They also have a large presence throughout the country and internationally by rebranding or creating highly specialized marketing components for projects like Hilton Destin, Redfish Village, La Quinta Resort & Spa/PGA West, Seaside Mariana (Nicaragua) and Dunas Beach (Cape Verde – Africa).
“It was a pleasure to be brought in to help create a series of iconic illustrations and animations that speak to the broad and unique benefits that Memphis has to offer.” Gaushell says. “We are grateful that the Chamber has this vision, and is working to help us all M!Power our community.”
Paradigm Marketing & Creative
8275 Tournament Drive, Suite 330
Memphis, TN 38125
www.2dimes.com
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